RSS

YouTube to Throw $100 Million at Professional Content

10 Apr

Not to be out-innovated by Netflix and spurned by networks not warm to GoogleTV,  YouTube has announced that in addition to its oft-viewed semiprofessional content like Ray William Johnson’s =3 viral video review channel and Songify This, the minds behind the highly popular Bed Intruder hit of last summer, they will shortly be going the whole 9 yards by establishing 20 professional channels.

Each will have an initial budget of 5 million dollars and the company has already opened offices in Beverly Hills, far from their Mountain View Bay-Area territory.

The changes at Google do not appear to be limited to YouTube though.  Google 2.0 (or is it 3.0?) seems to be focusing intently on Mobile, Social, Core Search Services and Media/Content and interpreting Media as something larger and more company-comprehensive than just YouTube.

TechCrunch reports that they are buying up multiple domain names associated with Cloud Computing and Online Music Streaming.  Amazon and Apple are definitely watching this domain stocking anxiously.

Advertisements
 
Leave a comment

Posted by on April 10, 2011 in Uncategorized

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: