Not to be out-innovated by Netflix and spurned by networks not warm to GoogleTV, YouTube has announced that in addition to its oft-viewed semiprofessional content like Ray William Johnson’s =3 viral video review channel and Songify This, the minds behind the highly popular Bed Intruder hit of last summer, they will shortly be going the whole 9 yards by establishing 20 professional channels.
Each will have an initial budget of 5 million dollars and the company has already opened offices in Beverly Hills, far from their Mountain View Bay-Area territory.
The changes at Google do not appear to be limited to YouTube though. Google 2.0 (or is it 3.0?) seems to be focusing intently on Mobile, Social, Core Search Services and Media/Content and interpreting Media as something larger and more company-comprehensive than just YouTube.
TechCrunch reports that they are buying up multiple domain names associated with Cloud Computing and Online Music Streaming. Amazon and Apple are definitely watching this domain stocking anxiously.